Video Walkthrough


  1. Martha

    Life is good when it doesn’t take long to get everything up to date on my Square Seller spreadsheet and Goal Getting for Makers spreadsheet! Such a difference from a year ago. Already readjusting May’s focus point. Hurrah, hurray for Goal Getting for Makers guidebook and Janet’s videos! And thank you for all of you. 😍

  2. Anonymous

    I purchased the book last week, and am now currently in the paying yourself stage of planning. I really wish I would’ve picked this up at the beginning of the year. This was worth every penny to help me see what I’m doing totally wrong, and what things I need to fix and get on track. I always think I can do it all in my head, and obviously I can’t! At least I know for next year, and from this point in this year I can draw a line and help myself at least get somewhat on track. A definite eye opener needed to be had. Thanks for this book, this group, and all of the videos! Excited to get through more things and see what other progress I can make, even if I don’t hit my goal this year.

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The 2020 Goal-Getting Guidebook for Makers



Plan for profit in 2020 with the Goal-Getting Guidebook, a unique goal-setting process crafted especially for makers.

Tired of spinning your wheels in your business and not reaping the financial rewards you deserve for all your hard work? Ready to actually pay yourself from your shop’s profits in 2020? Let’s do it!

The way we go about setting business goals needs to change. It’s not about writing down your dreams in a journal, creating an inspiration board in your office, or choosing a word of intention for the year. Those things are all great – but we need goals that are measurable, motivating, and actionable.

MOST importantly – we need goals that actually have an impact on the day-to-day work we do in and on our business.

That’s why I’m all about setting smart financial goals for your business. You need some sort of measuring stick to compare to your goals against and effectively track your progress.

With the Goal-Getting Guidebook, I walk you through a unique process for making concrete + actionable financial goals for your shop.

We begin by figuring out what you need your take-home pay to be as CEO of your handmade biz, and work backwards from there. ALL your goals revolve around building a business that allows you to actually pay yourself for your hard work. Together, we’ll figure out what it takes to achieve that.

What is covered in the Goal-Getting Guidebook? 

In the Guidebook, we will walk through…

  • Reviewing what happened in 2019 from both a financial and non-financial standpoint
  • Uncovering valuable lessons from what worked and didn’t work last year
  • Beginning the 2020 goal-setting process by setting a goal for your take-home pay in 2020
  • Working backwards to set goals for your business’ net income and sales for the year
  • Setting a spending budget for your business
  • Figuring out how many orders and sales it will take to reach your goals each month
  • Analyzing and tweaking your product mix and profit margins to meet your goals more efficiently
  • Breaking all your big goals down to a monthly plan of action
  • Creating a big picture guide map for the year to keep you on track
  • Tracking your progress from month to month

What’s included with your Guidebook purchase?

The Guidebook is an instantly downloadable digital file that’s just over 120 pages of exercises, charts, prompts, progress tracking sheets, and more. You can print your Guidebook, bind it, or use it digitally if you prefer. (There’s also a soft cover book available on Amazon!)

The Guidebook also includes an optional spreadsheet companion. Some of us prefer putting pen to paper, and some of us prefer crunching numbers via spreadsheet. For all you spreadsheet fans, you can use the spreadsheet file in your software of choice to review your 2019 results, set goals for 2020, and have the built-in formulas do the math for you.

If you AREN’T a spreadsheet fan, you will get just as much out of the printable Guidebook by itself!

The best part – we’re going to work through many of the exercises in the Guidebook LIVE TOGETHER in my Facebook group, Goal-Getting Makers. Bounce ideas off other makers, compare profit margins, ask questions, and get motivated to achieve your goals alongside me and our community of goal-getters.

What makes the Guidebook different from any other planner?

First, the Goal-Getting Guidebook was created especially for makers and handmade sellers. That means we’re going to walk through goal-setting specific to our industry and cover concepts like product development, seasonal trends, profit margin by product, and more.

Second, it’s really not a planner as much as a goal-setting workbook. You will use the unique goal-setting process to create a plan for profit in 2020, AND to create the ruler against which you can consistently track your progress. You’ll end up with a complete action plan for the year ahead, all designed around the main goal of being able to pay yourself your goal amount.

Please note that your purchase here is for the PDF instant-download version of the Guidebook. The printed, physical book is available on Amazon.

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Rave Reviews
for Paper + Spark

This is such a great resource! I was always intimidated by the thought of using spreadsheets. This has simplified it and made it do-able.

Kayla F.