Abandoned Cart Email Templates



Boost your sales with abandoned cart email templates & win back customers on auto-pilot.

Staggering stat for you – the typical ecomm shop has a 70% abandoned cart rate (even higher for mobile browsers at about 85%!).

That means for every 10 people adding your awesome products to their cart, only 3 actually check out.

What the heck is happening with those other 7 people?

Win ’em back with an automated abandoned cart sequence! An effective strategy that’s been shown to capture about 10% of those lost sales!

⬇️⬇️⬇️Here’s an example of my very own abandoned cart sequence from a few month’s ago. In a 30 day period, it earned $948 in revenue for me. All from sending ONE automated follow-up email to abandoned cart-ers. All on auto-pilot – something I set up once (several years ago) that now makes revenue for me without lifting a finger.⬇️⬇️⬇️

💌 Ok cool – not sure what to actually put in your abandoned cart emails to make sure they do the job for you?

Fortunately I’ve got just the thing – our Abandoned Cart Email Templates, a collection of 11 ready-to-use templates designed to win back those lost sales on autopilot. These copy & paste, fill-in-the-blank style templates will save you time, effort, and the headache of figuring out what to write. Plus, I’ve thrown in multiple high-converting subject lines to choose from. So, boost your profits in a way that doesn’t require any extra time from your day. Just make sure your email service provider or e-commerce site allows you to set up an automated abandoned cart sequence, and you’ll be on your way to reclaiming those lost sales!

💌 Set up your own abandoned cart sequence in less than an hour.

You can pick and choose 1, 2, or 3 of these templates and set up your own abandoned cart follow-up in your email service provider or e-comm shop of choice. Personalize them to fit your brand, and you’re ready to go. They’ll send out on your behalf 24/7. Additionally, you will receive best practices for setting up an abandoned cart follow-up sequence, guiding you on how to optimize your email strategy for maximum results.

Increase your conversion rate, streamline sales recovery, enhance customer retention, and improve your customer engagement!

💌 Bonus – tech how-to resources

I’ve included links and screenshots for how to set up an abandoned cart sequence in Shopify, Klaviyo, and WooCommerce. I also made a quick video showing you where to go in Shopify to set up their built-in abandoned cart flow.

🎯 This product is also included in the discounted win-back bundle here.

💌 This product is also included in the discounted email marketing bundle here.




After you complete your purchase, head to your inbox. The email address you used to checkout will receive an email with the Google Doc link of your templates. The link will prompt you to create your own copy of the file in your own Google Drive. You can edit, customize, print, etc. your own copy as you please.


You must sell somewhere that allows you to set up automated abandoned cart follow-up sequences. This is a feature included with all basic and above Shopify plans. You can also do this on Woocommerce/Wordpress with certain plugins. Different email service providers also have this functionality if they are integrated with your ecomm site. If you are only selling on marketplaces that don’t give you the ability to create custom follow-up emails, this wouldn’t work for you.

You also should have a check out system that involves your customer entering their email at some point in the process (whether optional or required for checkout). Having an email address to contact with the follow-up sequence is what makes this process go!

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Rave Reviews
for Paper + Spark

This is such a great resource! I was always intimidated by the thought of using spreadsheets. This has simplified it and made it do-able.

Kayla F.