Welcome Series Email Templates



Your new leads are the most engaged with your brand within 48 hours of subscribing – are you reaching out?

Some interesting email marketing stats for you:

📈  Welcome emails see more than 3x the transactions per email than regular promotional emails (per InboxArmy)

📈  Welcome emails generate 320% more revenue than other promotional emails (per Invesp)

📈  Welcome emails have on average 4x the open rate and 5x the click-thru-rate of regular marketing emails (per InboxArmy)

A well-designed, effective welcome email series is a great way to connect with your subscriber when they are the MOST interested in learning about your brand & potentially buying your product – don’t work so hard for people to sign up for your list only to leave them hanging around until you get around to sending out a monthly newsletter!

You can set up an easy peasy automated welcome series and connect with them right away – on autopilot…anytime someone joins your list. It’s like their own personalized welcome party!

⬇️⬇️⬇️ Stats from my very own welcome email series – the top image is my open rate & CTR per email, the bottom is the revenue generated from those emails. ⬇️⬇️⬇️

💌 Want your own set-it-and-forget-it welcome email series but not sure what to SAY?

That’s where this handy (and only $9!) set of templates comes in – a collection of 9 ready-to-use templates designed to do ALL the things an effective welcome sequence should do in 1-3 emails –

  • Connect & engage with your newest, warmest subscribers
  • Educate them on your products, your brand, and the benefits of being part of your world
  • Share a special offer or discount (optional!)
  • Answer questions about your process, turnaround time, etc.

These copy & paste, fill-in-the-blank style templates will save you time, effort, and the headache of figuring out what to write. Plus, I’ve thrown in multiple high-converting subject lines to choose from.

💌 Set up your own welcome series in less than an hour.

You can pick and choose 1, 2, or 3 of these templates and set up your own welcome series in whatever email service provider you’re using. Personalize them to fit your brand, and you’re ready to go. They’ll send out, connect, and sell on your behalf every time someone joins your email list. Additionally, you will receive best practices for setting up a welcome sequence, guiding you on how to optimize your email strategy for maximum results.

💌 No longer worry about ghosting your email subs.

You’re working hard to get more people on your email list, and maybe you’ve been worried about what to email them & when. Setting up an automated email sequence ensures your list stays engaged & nurtured. Nobody will be asking “who is this again?!” when you send out your next marketing email, because you have the welcome series on auto-pilot in the meantime!

Build that know, like, & trust relationship with your subscribers so they’re ready to click the “buy” button.

💌 Bonus – tech how-to resources & my own welcome series emails!

I’ve included links and screenshots for how to set up a welcome sequence in Shopify, Klaviyo, and ConvertKit.

Plus if you like being nosey, you can check out my own welcome series emails, word. for. word!

💌 This product is also included in the discounted email marketing bundle here.




After you complete your purchase, head to your inbox. The email address you used to checkout will receive an email with the Google Doc link of your templates. The link will prompt you to create your own copy of the file in your own Google Drive. You can edit, customize, print, etc. your own copy as you please.


You can sell anywhere as long as you have an email list. You’ll be able to use these templates inside any email service provider.

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Rave Reviews
for Paper + Spark

This is such a great resource! I was always intimidated by the thought of using spreadsheets. This has simplified it and made it do-able.

Kayla F.