Your business is already making money.
Let’s keep more of it in your pocket!
Most established sellers I work with are good at generating revenue. The gap is in understanding where it’s going, how to pay yourself more and what your numbers are quietly trying to tell you.
A sneaky product sucking up all your margins, a missing piece of the email marketing puzzle, a leaky product funnel, a missed bundling opportunity, or even just a lack of a clear strategic plan for what to work on next…these things don’t announce themselves. You have to know where to look.
That’s where I come in.
I’m Janet, a CPA with 12+ years in the ecommerce and maker space. I’ve sold [profitable] digital products since 2014, built financial tools used by thousands of physical & digital product sellers, and coached product-based business owners through financial goal setting, metrics, and growth strategy.
I don’t do generic financial advice. I speak ecommerce, specifically. And once I get to know your business, I can translate what your numbers are saying into plain English & next steps to grow & build a biz that can support your long-term goals.
Want my brain on your biz?
I’ve spent the past decade building my own business on a 1:many model, and I’m expanding into a handful of curated service offerings where you can have my brain on your biz!
I’m also a real life human with young kids, a messy home, pets and the whole shebang of responsibilities, so trust that I’ve carefully crafted my services to keep the “live” showing up (aka, Zoom calls!) to a minimum. I love using asynchronous tools for coaching & feedback, like Telegram, Voxer, Descript, or Loom.
If this sounds good to you, let’s work together!
I’ve designed several unique ways for us to work together to help you build or run a more profitable shop.
🔮 Financial Clarity Services
For ecommerce and digital product sellers who are ready to stop guessing and start making data-driven decisions.
REVENUE SNAPSHOT AUDIT
Your business’s financial check-up, in plain English.
You share your numbers & analytics (however messy), and I dig in. I’ll identify your top three profit leaks or financial red flags, plus one quick win you can implement immediately. This is the fastest way to find out where your business stands and what deserves your attention first.
What’s included:
- Intake questionnaire to gather your data
- Review of your key financial metrics (revenue, expenses, margins, AOV, etc.)
- Async 1:1 coaching for 2 weeks for questions, feedback, and support
- Written report featuring 3 red flags or revenue leaks + 1 quick win
- 2-3 week turnaround time after intake
- Investment: $497
→ Great starting point if you’re not sure where to begin.
1:1 PROFIT PLANNING
Get clear on your numbers, your goals, and your plan.
A focused, outcome-driven coaching container for established sellers who want to set meaningful financial goals and actually have a roadmap to hit them. If you’ve been struggling to figure out how to take your product-based business from good to great, this is for you!
No Zoom required. We work together via Telegram or Voxer over the course of the engagement.
What’s included:
- Simple intake process to help me understand your business, goals, and current financial picture
- Custom financial goal-setting Google Sheet you can use all year
- Deep dive written strategy document with your goals, benchmarks, and action plan
- 1 month of 1:1 coaching & ongoing support throughout this process
Investment: $1,500
→ Ideal for sellers with $50k+ in annual revenue who are ready to get strategic.
CUSTOM METRICS DASHBOARD
One Sheet to rule them all.
Struggling to keep track of all the moving pieces of your biz and how everything’s doing? I build custom dashboards that pull together the metrics that matter most for your specific business model, whether that’s your membership stats, funnel conversion rates, ecommerce revenue streams, ad ROA or all of the above. These aren’t cookie-cutter templates. They’re built around your actual business & give you one place to go to see how ev-er-y-thing is doing.
What’s included:
- Intake Zoom call or async questionnaire (your choice) to understand your metrics + data sources
- Custom-built Google Sheets dashboard tailored to your business
- Tracks metrics across funnels, memberships, ecommerce, and/or email
- Video walkthrough so you actually know how to use it
- Google Doc instructions with reminder monthly checklists
- Delivered within 4 weeks of onboarding
- One round of revisions included
Investment: Starting at $1,500, up to $4,000 depending on complexity.
→ For sellers managing multiple & complex revenue streams who need one source of truth.
✏️ Done-For-You Basics
For shop owners who need to get their numbers cleaned up for tax time.
QUARTERLY BOOKKEEPING CATCH-UP
Your spreadsheet, updated and organized…without you touching it.
Already using a Paper + Spark bookkeeping spreadsheet? Hand it off to me and I’ll do the updating for you. This is a *catch up* service where I do one or multiple quarters of bookkeeping for you, not a monthly real time service. You get clean, accurate books without the dread. Pricing is tiered based on your transaction volume.
What’s included:
- Full update of your Paper + Spark Seller Spreadsheet
- Categorization of transactions
- Summary of key financial takeaways for the quarter
- Delivered within 3 weeks of receiving your data at the end of a quarter
Investment: Starting at $397/quarter (volume-based tiers available)
→ Best for spreadsheet customers who want to stay on top of their books without doing it themselves.
🫶 On-Call Support
For biz owners who need DWY help while they DIY
BOOKKEEPER IN YOUR POCKET DAY
Have me on call while you do the work.
Just need a little backup support while you catch up on your books, review your analytics, or fill out your Schedule C? With Bookkeeper in Your Pocket Day, you have 1:1 access to me via Voxer or Telegram all day. Get quick answers as you work so you never get stuck and can get it all done! ✅
What’s included:
- 8 hours of continuous Voxer, Telegram, email or messenger access with me
- Quick response times to your questions as you work
- Review of spreadsheets, screenshots, etc. as needed
Investment: $247
→ Best for biz owners getting caught up on their books or inventory in a day, or sellers who want to work through annual goal-setting in one sitting, with support
READY TO WORK TOGETHER?
Email me at hello [at] paperandspark.com or fill out the contact form below.