I’m challenging you to finally sit down and make an actionable plan for PROFIT with the Paper + Spark Goal-Getting Guidebook, a unique goal-setting process and planner crafted especially for makers.

Tired of spinning your wheels in your business and not reaping the financial rewards you deserve? Ready to actually pay yourself from your shop’s profits this year? Let’s do it!


It’s not about writing down your dreams in a journal, creating an vision board in your office, or choosing a word of intention for the year. Those things are all great – but to actually work TOWARDS our goals, we need goals that are measurable, motivating, and actionable. We need goals that give us not just “big picture” purpose but also drive our day-to-day actions.

That’s why I’m all about setting smart financial goals for your business. You need some sort of measuring stick to compare to your goals against and effectively track your progress.

With the Goal-Getting Guidebook, I walk you through a unique process for making strategic and actionable financial goals for your shop.

What makes my process unique – We begin by figuring out what you need your take-home pay to be as CEO of your biz, and work backwards from there. ALL your goals revolve around building a business that allows you to actually pay yourself for your hard work. Together, we’ll figure out what it takes to achieve that.

goal planner

what’s included with the guidebook?

The Guidebook is 120+ pages of goodness, and you can purchase it in one of two formats – a printed soft cover book (from Amazon) or an instantly downloadable digital file (on my site).

Both versions of the Guidebook are undated – so you can use this resource to review and set goals for whatever 12 month periods make the most sense for you right now. There is customizable space on both the digital & hard copy version of the books to write in your dates & years.

Either version of the Guidebook also includes an optional spreadsheet companion. Some of us prefer putting pen to paper, and some of us prefer crunching numbers via spreadsheet. For all you spreadsheet fans, use the spreadsheet file to review your prior period results, set goals for the next 12 months, and have the built-in formulas do the math for you. If you AREN’T a spreadsheet fan, you will get just as much out of the PDF or physical Guidebook by itself!

We also work through some of the exercises in the Guidebook together in my Facebook group, Goal-Getting Makers. Bounce ideas off other makers, compare profit margins, ask questions, and get motivated to achieve your goals alongside me and our community of goal-getters.

The Goal-Getting Guidebook was created especially for makers and handmade sellers. That means we’re going to walk through goal-setting specific to our industry and cover concepts like product development, seasonal trends, profit margin by product, and more.

Consider this your numbers-based planner to both set goals for your shop AND keep yourself on track throughout the next 12 months. You’ll end up with a complete action plan for the year ahead, all designed around the main goal of being able to pay yourself your goal amount.

The road map you create with the Guidebook will help you move out of “reactive” biz owner mode to “proactive”. You won’t spend your year flying by the seat of your pants, you’ll have a strategy for proceeding with confidence and be ahead of the curve.

Grab your Goal-Getting Guidebook for Makers, and let’s plan for profit (and paying yourself!)! 


Can I use this for any year or time period?

The new version of the Guidebook is completely undated. You can customize both the PDF and printed versions for whatever set of months you want to review and whatever time period you want to set goals for.

The printed version of the Guidebook has a matte cover that works well with Sharpies. You’ll be able to write in the year you’re planning for on the front cover and along the spine.

Can I reuse this year after year?

Yes! Obviously the PDF digital version lends itself better to being reused. Just download a fresh blank copy for the next time period when you’re ready!

If you choose the printed version, you can either choose to work through the content again in a notebook, or you may prefer buying a fresh book.

The optional spreadsheet companion is included for all customers, and can be used year after year.

If I buy the printed book, can I have access to the digital copy too?

At this time, you must choose either the PDF copy or the printed copy (available via Amazon). If you choose the physical copy, you do not also receive access to the PDF download.

All customers DO receive access to the optional spreadsheet companion.

How do I access the spreadsheet download?

After you purchase either version of the Guidebook, you’ll find a link inside to download the accompanying spreadsheet file.

Does the Goal-Getting Guidebook spreadsheet replace my Paper + Spark Seller Spreadsheet?

Nope, the spreadsheet that comes with your Guidebook is specifically for analyzing your past results and setting new goals for the next 12 months. It’s not designed to be a bookkeeping template (like our Seller Spreadsheets are!).

Is this for me if I'm not a maker?

While the Guidebook is designed with makers in mind, it will work well for any e-commerce seller, even if you don’t make your products by hand or sell physical goods. Service-based businesses and digital product sellers are welcome to join in on the fun!