Start with the paycheck you want. We'll map the business that pays it.
The Pay-Yourself Goal Planner turns the take-home pay you actually want into a clear yearly sales goal and expense budget, then breaks it down month by month around your busy season.
Most sellers run the numbers backward
You watch sales come in, cover your costs, buy some more stuff... and then hope there's something leftover at the end for you. Usually there's not, and you're not getting paid. We've got to flip that script for you, and it starts with this tool. Be intentional & start with what you want to earn... and figure out what your biz needs to look like to get you there.
Here's what it does
Your real number
Enter your take-home goal and a cushion for reinvesting. The planner gives you the exact yearly sales goal and expense budget that produce it.
Set for your margin
Add your target profit margin, with suggested benchmarks in the sheet if you're not sure what % to use. The goal fits your business, not a generic template.
Month by month
Split your goal across the year, accounting for your busy season and slower periods, so the plan matches how your shop actually sells.
This is for you if
- You're selling regularly and you're past the hobby stage.
- You're tired of hoping there's money left over, and you want a number to aim at.
- You want to pay yourself on purpose, not by accident.

Hi, I'm Janet
I'm a CPA and the founder of Paper + Spark®. I've spent years helping product and e-commerce sellers, more than 15,000 of them, actually understand their numbers and pay themselves. This planner is the first step I'd walk any of them through.
See your number
Free. Five minutes. Yours to play with.
