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I’ve been harping about year-end approaching for a while around here, mostly for tax purposes. But with the beginning of a new year around the corner, that also means it’s time for something else – setting goals for your business.

“Goal setting” seems to be a trendy buzzword these days. We’re excited to start the new year with a clean slate. Let’s set some lofty goals and get excited about getting clarity on the path forward! Let’s set a fun word of intention for 2018. This is going to be your year! Right? Right?

Look. I’m all about setting goals. I’m all about making plans, and I’ve got my own “word of the year” and inspiration board in my office. Spending time thinking about your business every now and then (and taking a break from the grind of working IN your business) is super important.

But it seems like goal-setting is becoming more and more about fluff, and less about doing something meaningful that really actually changes the way you are running your business. Why take time out of your work to set goals if you’re just going to forget about that goal by mid-February? You know what I mean?

So, goal-setters – our processes need to improve. The way we go about setting goals so that are actually actionable and effective needs to change. We need to set goals and also create measuring sticks or rulers to compare our goals against. How do you know if you’re on track to meet your goals? How do you know what steps or changes to make to achieve them? Let’s build THAT part into the process too.

That’s why this year I am hosting a completely free community-based “planathon” of sorts especially for makers, crafters, and handmade sellers. Together, we’re going to work through some unique exercises for how to set financial goals for your business in 2018.

Why financial goals, specifically? Because that’s what we need help with the most. Too many artists and talented creatives are struggling or closing up shop because we aren’t making enough money to keep going. We’re pouring our time, energy, and personal funds into our businesses, and we’re not getting enough money out of it to support ourselves or our goals.

This is why this January, in my community Goal-Getting Makers, we’re going to START by setting a goal to set your take-home pay. Then we’re going to walk backwards from there to figure out everything we need to achieve or work on in 2018 to be able to pay ourselves that amount. We will use this unique goal-setting process to figure out your sales goal, expense budget, and product mix for 2018, along with where you should be focusing your time & energy to achieve the greatest financial impact to meet those goals.

We will be setting concrete, specific financial goals for your shop. Want to be able to pay yourself X in 2018? Let’s figure out what it takes to get there. How much in net income do you need to get there? How many orders do you need each month? We’re going to crunch the numbers and figure it out.

It’s going to take some math. And it’s going to take some work, especially if you don’t like numbers. But we’re going to do it together in a community of like-minded, motivated makers. I’ve never done this before, but I’m thinking it’s going to be pretty exciting and inspiring.

Each week in January, I plan to go live 2-4x to work through one small goal-setting exercise. It’s also going to be a great place to ask questions, bounce ideas off other makers, and get goal-setting and goal-achieving together. I hope you join us right here.

goal setting for Etsy sellers

I’ve also created a budget-friendly printable workbook, the Goal-Getting Guidebook for Makers, if you want to follow along with a printable guide (there’s a spreadsheet companion too, of course!). The Guidebook will help you maximize your goal-setting journey, but you do NOT have to buy it to participate in the community.

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