If you’re running a creative business, ESPECIALLY if you’re a maker, it can be easy to spend a lot of money on the latest shiny object, piece of software, newest gadget, or (perhaps most of all) beautiful craft supplies! That’s why today we’re chatting about how to...
When you’re a solopreneur running your own business (and you’re creative-minded on top of that!), it seems like there are million directions in which you can take your business. We all have goals to improve our business. The biggest problem is there’s usually a...
Let’s talk about one of my favorite e-commerce metrics – your conversion rate. Before diving into how to increase your shop’s conversion rate or even why this stat is so important, let me explain what the heck it is (in case you’re unfamiliar!). WHAT DOES CONVERSION...
How often do you pay yourself from your business’ profits? Are you able to do this regularly? You likely turned your crafty hobby into a business with some sort of financial gain in mind – and that comes to fruition when you are able to pay yourself for your hard...
I recently reviewed the results my annual survey. Each year, I seek your feedback on what Paper + Spark is doing right, what I’m doing wrong, and what topics you’re currently struggling with. Year after year, one of the most commonly mentioned struggles I see...
It’s the end of another quarter! Where the heck is the time going?! The end of a quarter (or the beginning of a fresh, new one) is a great time to catch up on mundane tasks that you’ve been putting off (bookkeeping, anyone?), check in on your progress towards your...
So you try your hand at one of those suggested pricing formulas for your handmade goods, and the resulting price seems crazy high. Nobody’s going to buy your product for that price! What’s a handmade seller to do? This post is a continuation of our series on pricing...
A few weeks ago I got the chance to partner with a quiz-building tool called Interact. I have loved working with them, and the experience really got me thinking about how handmade sellers can use quizzes in unique ways to grow their business. So today, I’m excited to...
